THE DEVIL OF DEFINITION

THE WORDS WE ALWAYS USE BUT SELDOM STOP TO CONSIDER

VISION (FROM THE LATIN VISIO, TO SEE.)

“A picture of the future made with imagination…” - A complete and vivid snapshot of an imagined future that you see, and into which you can zoom from the broadest context into the finest detail.

PURPOSE (FROM THE OLD FRENCH ‘PORPOS’ — A REASON FOR WHICH SOMETHING IS DONE.)

“What you decided you’re for. Your aim in life or reason to be…” - It’s what gets you up every day with a push in your back which inspires you to do what you do.

VALUES, CULTURE & SELF EXPRESSION

“What you believe in, the kind of place and team you work in, and the style with which you communicate through all you say, or produce or do…”

STRATEGIES

“The means you choose to achieve your vision…”

MISSIONS

“The individual projects or ‘journeys’ within the scope of a strategy that people set out to accomplish, and their sense of commitment to them…”

OBJECTIVES

“Targets that you describe in such a way that you know when you’ve met them, or by how much you’ve fallen short…”

PLANS

“These set out how you will achieve the objectives…”

DECISION

“An Irrevocable allocation of resources…”