John Caswell John Caswell

THE SINGULARITY OF BUSINESSS

Marketing is the mechanism (system) by which an Organisation makes its promises to its audiences

Manufacturing is the mechanism (system) through which an Organisation makes the promised ‘substance’. (service, solution or product).

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John Caswell John Caswell

FIRST PRINCIPLES

WE REACT TO EVERY CHALLENGE IN THE SAME WAY.

We do what’s needed to understand the problem or opportunity we’re applying ourself to.

From then on we work to understand the landscape - gathering every piece of information we can.

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John Caswell John Caswell

THE NEW HUMAN RACE

LET’S GET STRAIGHT TO IT.

We used to define the future in units of 5, 10 – maybe even 50 years. Science fiction painted us the pictures

Now it’s possible to achieve almost anything we like in weeks or months if we put our minds to it.

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John Caswell John Caswell

WORKING VISUALLY

Visually

It’s important to explain what that word means.

What it’s not - it’s not note-taking or recording. It’s not sketch notes or mind-mapping. Click to see the difference!

We call it Structured Visual Thinking™

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John Caswell John Caswell

THE THIRD DECADE OF THE 20TH CENTURY

A PRIMER FOR THE THIRD DECADE OF THE 21ST CENTURY

“However beautiful the strategy, you should occasionally look at the results.” — Sir Winston Churchill

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John Caswell John Caswell

THAT ELUSIVE FUTURE

Not once have we heard a client say they needed another ‘agency’ or ‘consulting’ firm. But we always hear they want a different one.

And in search of the different one we’ve yet to be shown a perfect model, method or network. Let’s face it that’s unlikely for many reasons. Clients always wish the external firms would do more quality work.

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John Caswell John Caswell

THE DEVIL OF DEFINITION

HE WORDS WE ALWAYS USE BUT SELDOM STOP TO CONSIDER

VISION (FROM THE LATIN VISIO, TO SEE.)

“A picture of the future made with imagination…” - A complete and vivid snapshot of an imagined future that you see, and into which you can zoom from the broadest context into the finest detail.

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John Caswell John Caswell

GETTING TO A BASELINE FOR THE FUTURE

Here’s one baseline for the world we are in. There are many. They are very likely to impact where your business is headed and will certainly inform where it needs to navigate.

DYNAMICS, CONTEXT DEVELOPMENT & FUTURE SCENARIO EXPLORATION

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